May 26, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Mar 03, 2016
Always one to innovate and go against the grain, the Kapital team once again deliver an outstanding lookbook to showcase its eclectic collection of handcrafted denim. As per usual photographer Eric Kvatek lenses the shoot, while Hsiang Chin Moe (director of Kapital World Movie) handles this seasons film.
The Summer collection, entitled Fukkin Kountry brings a noticeably gritty and hard-edged feel for the brand. Continuing from some of the biker styles seen for F/W 15, designer Kiro Hirata injects a dose of sex, denim, and rock & roll with a collection loaded with studded denim jackets, slim rocker jean styles, and as expected, plenty of boro.
Ringing back to some of Kvatek’s earlier shoots with the brand (think Denim Monsters 2005), Fukkin Kountry comes with a tough edge, urban feel. Inspired by 1970’s biker party porn, Kvatek used his local neighborhood Brooklyn, New York as setting for the shoot.
Casting local models and pulling engineer boots, rope, belts, skulls and chains out of his own closet, Kvatek brought the collection to life against backgrounds of graffiti, concrete garage floors, and brick walls with chipped paint. Head over to Hedell’s interview with Eric to hear more about his inspiration behind the shoot.
Like what you just read? Follow Samuel on Instagram for the latest indigo inspiration and denim news.
DENIM HEAD? Our team of experts are at every trade show, determine tomorrow’s trends and know which looks are going to have a huge impact on your business. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.