Sep 24, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Fans and followers of the Kapital brand are aware of the true craftsmanship, love, and passion that gets poured into each and every Kapital product. In celebration of this, Kapital has released a series of portrait photographs that pay tribute to the dedicated team of artisans behind the brand.
The little village that can be seen from the Great Seto Bridge, Kurashiki Kojima is a town synonymously known as the center of denim production in Japan. Among the various brands coming out of Kojima, Kapital has emerged as one the most directional and artisanal brands in the denim industry.
Twenty-eight years have passed since Hirata Kiro and his father, Hirata Toshikiyo, founded Kapital in Kojima Kurashiki in 1984. Although the business has expanded beyond its humble beginnings as a simple sewing factory in Okayama to an internationaly aclaimed denim name, the dedication and passion for handcraft and “monozukuri” (craftsmanship) has never wavered.
Undoubtedly, the creation methods of the Kapital team have been the immovable and indispensable driving force behind their product. Their personalities, wisdom, and values are so much a part of what they have created – a type of work ethic that will always survive through the ages.
Recognizing the pride and responsibility of his team, Toshikiyo recently launched a photography gallery on the homepage of the site paying tribute to loyal men and women behind the brand. From the washing and fading experts, pattern cutters all the way through to production and store managers, Toshikiyo has called out his thanks to his team.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.