Jan 28, 2019 | By Nigel Taylor
Kenny Powers is back! After taking over K-Swiss last year, the MFCEO is back in the building with his latest invention, the Blades. By combining the fastest things he’s ever seen – bionic missiles, cheetahs, Bruce Lee – KP created “the best shoe ever.” Check out Power’s keynote speech that went live this morning on Funny or Die : The K-Swiss Blades Campaign. (NSFW)
It’s great to see sneaker campaigns taking themselves seriously in the funniest of ways. Much like Nike welcoming the Kobe System this past January, marketing performance shoes successfully requires some star power and a satirical approach. Mimicking keynote speeches, pyramid schemes, and making-fun-of-boss moments go viral when you put unexpected stars in the front seat.
Thanks for the morning laugh, K-Swiss! -Calvy Click
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