In preparation for the U.S. Open, K-Swiss hosted a fashion show last week at the Skyline Gallery in New York City showcasing its S/S 10 California Sports Collection. Russian pros, Anna Kournikova and seventh-ranked Vera Zvonareva created quite a buzz for tennis devotees who watched the duo strut down the runway in K-Swiss’ latest creations. Tennis wasn’t the only sport featured on the catwalk, the brand’s lifestyle, skateboarding, running and Ironman footwear and apparel lines also appeared on several models. After the fashion show, the festivities moved upstairs to a rooftop soiree featuring cocktails and music, with the Manhattan skyline as its backdrop. The event was an incredible way for K-Swiss to fuse retailers, the international media and trendsetters together. Everyone had a blast while creating excitement for the highly anticipated Grand Slam Tournament.
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