Jout Jout: The Brazilian vlogger breaking all the rules
By WGSN Insider

She’s funny, unapologetic, hates prejudice and wants us to stop Googling our dinner. Here’s why Brazil can’t get enough of vlogger star Jout Jout says WGSN contributor Camilla Fleury

Apr 12, 2016

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Her name is Julia Tolezano but you can call her Jout Jout. Since her first upload on Youtube a year ago, the vlogger has proven that you only need a camera to make a lot of noise. Her unpretentious YouTube channel has quickly become a space to discuss important subjects in Brazilian society, such as body-image, homophobia and racism.

Here’s three reasons why you should join her 778,090 followers.


She keeps it real. Make-up free almost all the time, Jout Jout is the opposite of the tutorial vlogger. The ideas for her video content come from ordinary experiences like a five minutes’ video on how a dress with an open back lead her to body acceptance. With an unapologetic personality, she has become the face and voice of more than one internet movement. Her hashtag encouraging people to share their sexual harassment stories in hopes of opening society’s eyes has even gained support from Google.

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She doesn’t listen to the haters. ‘I won’t shut up. Better yet, they won’t shut me up’ was her first post after a two-day Facebook hiatus. Her page had been taken down, after supporters of a homophobic page with more than 2 million likes was removed, and rumour has it that those supporters decided to report Jout Jout’s page as a fake profile because she angered them by standing up for equality, acceptance and loving whomever you want. She also recorded a heart-warming video with her boyfriend, who films most of her Youtube videos, after some viewers reacted negatively to his skin tone.

She will make you laugh. The seriousness of the topics never shake her sharp sense of humour. When she decides to do a tutorial video is always with a lot of sarcasm and self-depredation. From bathing her dog to cooking lessons, Jout Jout does it all. A fan’s favourite is one video where she refuses to look-up a recipe on Google to prove there’s such a thing as intuitive cooking when society has relying too much on the search engine.

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Like this? Check out our story with tips from Jefferson Hack and Eva Chen on How to be Cool on Instagram here.

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  • @fewrn

    A mulher que eu amo!

  • Isla

    Jout Jout sounds cool… Except that you fail to mention that none of her videos are in English and there are no subtitles…

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