9 hours ago | By WGSN Insider
May 23, 2017
The appetite for street style shows no sign of slowing down, it is still one of the key places to track the trends. So it’s not surprising then that Michael Kors, the luxury brand, has been inspired by street style for its current marketing campaign.
Kicking off last September with singer and fashion star Solange Knowles, Michael Kors launched his campaign called The Walk, and since then he has continued to dazzle with the most iconic and emerging artists fronting the campaign. Lion Babe’s Jillian Hervey, followed Solange and now it’s the turn of British model Jourdan Dunn.
Bringing a splash of colour, Dunn models the It bag of the season: the Mercer Dome Satchel, worn in an upbeat shade of sunflower yellow along with a sample of the summer’s MICHAEL Michael Kors ready-to-wear and accessories. This street style focused campaign is a cool, fresh way to showcase and spotlight key handbags and ready-to-wear, in a way that consumers are familiar with (the shots look easily like what they might see while strolling through their Insta-feeds and checking out their favourite style blogs).
Kors has also tapped into the consumer appetite for customisation. the Mercer Dome Satchel, can be styled up with everything from gold-tone keychains and a floral appliqué handbag strap to a scarf tied around the handle of the satchel.
Michael Kors has built a luxurious yet accessible brand ethos that resonates with a global fanbase, and campaigns like this help the brand continue to appeal to their current consumer (and the growing little sister consumer, who expects strong visuals as an all important communication tool).
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