15 hours ago | By Lizzy Bowring
Request a demo to experience WGSN.
London: Jonathan Saunders’ S/S 12 collection covered a wide spectrum of stereotypical housewife looks. Idyllic mid-century aesthetics were present in the form of fit-and-flare silhouettes and prim details like pintucks and covered buttons, while silk pajamas reflected the lounge-y, stay-at-home side of this season’s muse. In the manner of a Stepford, or modern-day Orange County housewife, the color palette, which was comprised of sunny yellows, pretty blues, pastel citrus hues and occasional neons, came across as sweetly peppy, while bordering on artificial. –Whitney Kessler
Silhouette: Fit-and-flare / Over-sized
Color: Dusty teal / Seafoam / Periwinkle / Sunny yellows / Robin’s egg blue / Grass / Peach / Tangerine / Coral / Electric aqua / Baby blues and pinks / Cream / Dove gray / Black
Key Items: Sundress / Silk camisole / Mid-length skirt / Pajama top / Patterned sweater / Blazer
Materials: Silk satins, chiffons and jacquards / Coarse sweater knits
Print + Pattern: Pin-dots / Ombré shading / Fancy baroque pinwheel and scroll motifs
Details + Trim: Banded collars / Covered plackets / Poet sleeves / Handkerchief hems / Pintucks / Ascot collars / Embroidery / Ruff necklines / Skirt slits / Tiny covered buttons
Accessories + Footwear: Color-blocked platforms and heeled sandals
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.