May 23, 2019 | By Alice Gividen
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Sep 26, 2014
Paris: Jonathan Anderson began his first presentation at Loewe with the notion of lightening the brand up, modernizing the aesthetic and creating a more youthful appeal. A soft palette of neutrals paired with unexpected brights did just that. The British designer also focused on steering away from all things artificial explaining, “The idea of luxury has changed. You need things to look real.” As a result, he sent forth dresses, skirts and tee tops cut from patch-worked suede with raw edges creating organic surface interest. Anderson also believes that the luxury industry needs to keep up with the times and become faster paced. In an effort to achieve this, Anderson partnered with Net-A-Porter to sell a number of looks from this season’s collection the day of the show. –Deirdre Pérez
Silhouette: Body skimming / Asymmetry / Ovoid
Key Items: Body skimming dresses / Halter tops / Asymmetric skirts / Relaxed wide-leg trousers / Midi skirts / Summer coats / Ovoid-shaped blouses / Tee tops / Matched sets / Shirt dresses / Tunics / Lightweight sweaters
Colour: Natural shades of sand / Black / White / Cornflower blue / Ochre / Yellow / Forest green / Tomato red / Light blue / Indigo / Pink / Straw / Grey
Print & Pattern: Checkerboard / Riparian illustrations
Materials & Trim: Suede / Mixed stitch knits / Fine-gauge knits / Snake / Linen blends / Cotton blends / Leather
Accessories: Supple suede tote bags / Bowling bags / Soft clutches / Statement necklaces
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