John Lewis announces beacon technology start-up Localz as £100k JLAB incubator winner
By Rachel Arthur

Beacon technology got another nod of approval from the retail sector today as start-up Localz was announced as the winner of John Lewis’ JLAB tech incubator.

Sep 29, 2014
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Beacon technology got another nod of approval from the retail sector today as start-up Localz was announced as the winner of John Lewis’ JLAB tech incubator.

The ‘micro-location’ technology business wins £100,000 in investment as well as the chance to trial its solution with the department store in the UK. Its premise is to provide customers with access to enhanced services on their smartphones based on their physical location.

It could detect when they walk into a store, for instance, and automatically trigger that their Click & Collect order be prepared in order to help speed up that process. Similarly it could help with navigation around the stores based on online wish lists.

“It’s all about choice, designed to make shopping easier for those who wish to use it,” reads the write-up.

The concept was shaped and honed within the JLAB incubator over a period of 12 weeks this summer. It followed hundreds of start-ups applying to participate in the contest, which called for innovations that could shape the future of the retail experience.

Localz was among five finalists that received mentorship from experts including Luke Johnson, chairman of Risk Capital Partners; Sara Murray OBE, founder of confused.com; and Bindi Karia, vice president of entrepreneur banking at Silicon Valley Bank. The other start-ups were Musaic, SpaceDesigned, Tap2Connect and Viewsy.

Paul Coby, IT Director at John Lewis, said: “Innovation is at the heart of John Lewis and JLAB, our first tech incubator, has given us a new way to explore the technologies that will change how we all shop in the future. It’s been a hugely rewarding and educational experience, drawing on a diverse group of people from a wide variety of backgrounds and perspectives, and we have a very worthy winner who we’re looking forward to working with in the months ahead.”

Stuart Marks, a partner in JLAB, said Localz won because the team felt it had the potential to become a long term partner to John Lewis and to provide continuous innovation for their customers. It will continue to develop its technology in conjunction with John Lewis and will launch live trials in store at a date yet to be announced.


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