Joe Knows


Joe’s Jeans has launched an international online model competition called “Joe’s Next Model.” The aim is to find one male and one female model to star in the brand’s worldwide ad campaign. The three-month competition, through Jul. 15, invites contestants to submit at www.joesnextmodel.com a short video based on a variety of themes from “What’s my Joe’s Fit?” to “Why I should be the next Joe’s model.” Subsequently, contestants will be able to develop a personal profile and encourage others to vote for them. Fans can then log on to the site to vote for their favorite models. The winner will be announced on August 12, 2009.

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