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Jewelry Marketing Innovation : The Swarovski Treasure Hunt


Stills from the ‘Discover Your Light’ film

Jewelry and lifestyle super brand Swarovski are joining in on the interactive gaming marketing evolution with a big screen debut of the short film ‘Discover Your Light’, centered around the Nirvana ring, the launch of which will be celebrated with an exhilarating treasure hunt through the city of London.
Working with artist, photographer, and director Bruno Aveillan to create the ethereal cinematic film shot at a salt lake outside of Ankara, capturing the essence of movement and grace of light synonymous with the brand.


‘Discover Your Light’ film

The treasure hunt was devised by US interactive gaming specialist SCVNGR,and takes place on the 24th of September. A specially designed SCVNGR app will be downloaded to participants’ smartphones, and through which clues will be unveiled, prompting a search of the city for glittering prizes, interacting with the product and competing to win the ultimate trip of a lifetime.

After the exciting event, the teams will return to an exclusive Swarovski after-party with a prize giving ceremony at a secret venue.

Participants must register to apply to take part in this marketing experience through the Swarovski website.

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