A crowd-funded start-up promising to solve a problem is nothing new – but this one is actually pretty special, says WGSN Global Chief Content Officer Carla Buzasi.
How do you get more girls interested in coding? It’s an ongoing headache for tech companies the world over; especially those in Silicon Valley and the Silicon-prefixed pretenders elsewhere.
Get them young, is the answer according to Sarah Chipps – the co-founder of something she’s calling “friendship bracelets for the iPhone generation”.
Watch and learn…
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