17 hours ago | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
A seasonal favorite at Denim by Premiere Vision, Spanish technology provider Jeanologia presented its F/W 14 collection at last week’s show with an exhibition showcasing the limitless possibilities of its sustainable laser technology.
Each season at PV, Jeanologia introduces a fresh assortment of directional patterns that both inspire and highlight the versatility and speed of production using their state-of-the-art garment finishing machines. Previous season’s have seen the brand showcase live demonstrations of their laser machines as well as creative collections with company affiliate, François Girbaud.
For F/W 14, the Spanish brand collaborated with nine exhibiting weavers including Isko, Orta and Cone Denim for the unique “Jeanetics” exhibition. Each of the unique designs were created using the brands eco-friendly Laser, G2 and E-Soft technologies, which save water, energy and chemicals as well as remove dangerous techniques for operators. The collection provided clear examples of how the processes can reproduce the lastest market trends and authentic vintage surface effects in a faster, more productive and more sustainable ways. The collection was created using the brands new Easy Mark software — a design tool that Jeanologia has developed for designers to create their own designs.
Pieces throughout the collection showcased everything from micro patterns, boro and graffiti styles to more multi-dimensional that combine in laser etching and burn-out effects. An interactive tool was displayed with each garment to highlight the processes and stages that went into creation. Take a look at a few of the videos that were on display below:
Jeanologia Opulent Denim Design – Intricate laser design using the Jeanologia laser Flexi Hs.
Jeanologia Japanese Legacy: Precise laser etched designs inspired by traditional Japanese boro textiles.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.