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Japanese retailer Muji plans 50 new stores a year in China

Muji is planning expansion in China

Muji is set to accelerate expansion in China, its biggest market outside Japan, with a plan to open 50 new stores per year from 2017.

The first step will see Muji opening a flagship store in Beijing next year, after the retailer saw a 20% year-on-year sales increase in August.

Satoru Matsuzaki, president of Ryohin Keikaku – Muji’s parent company, told Reuters the positive sales indicated its business had stayed solid despite the recent stock market turmoil in China.

Muji has 128 stores in China, making it the biggest market behind Japan where it has 284 stores. China was also the first international market where Muji launched its customer loyalty mobile application Muji Passport earlier this year, which offers members personalised discounts and product launch updates.
The first step will see Muji opening a flagship store in Beijing next year, after the retailer saw a 20% year-on-year sales increase in August.

Satoru Matsuzaki, president of Ryohin Keikaku – Muji’s parent company, told Reuters the positive sales indicated its business had stayed solid despite the recent stock market turmoil in China.

Muji has 128 stores in China, making it the biggest market behind Japan where it has 284 stores. China was also the first international market where Muji launched its customer loyalty mobile application Muji Passport earlier this year, which offers members personalised discounts and product launch updates.

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