Japanese Brand Unused


Looking through Fall/Winter lookbooks, an interesting line that pops up is Japanese brand Unused, not only for their jeans-friendly product, but also for their choice of models. With a vibe that favors in authenticity and heritage, the use of much older, real people instead of the usual young, skinny, hip model is an interesting approach. Unused claims to “aim at the product that touches the past and the memory in the future,” and both their product and marketing strategy are delivered with humor and great impact!

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Get more Denim insights as a WGSN subscriber

Related Stories

Necessity is the mother of all invention – Introducing UBI-IND Mi Cocina

Inclusive denim: 7 For All Mankind launches extended sizes

69: Déjà Vu – A retrospective exhibit at the MOCA