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Japanese Brand Unused

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Looking through Fall/Winter lookbooks, an interesting line that pops up is Japanese brand Unused, not only for their jeans-friendly product, but also for their choice of models. With a vibe that favors in authenticity and heritage, the use of much older, real people instead of the usual young, skinny, hip model is an interesting approach. Unused claims to “aim at the product that touches the past and the memory in the future,” and both their product and marketing strategy are delivered with humor and great impact!

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