Oct 18, 2017 | By WGSN Insider
Experience Lifestyle & Interiors on WGSN.
As augmented reality and robotics become more mainstream, the latest member of Japanese pop band AKB48 and Japanese confectionery brand Glico offer a glimpse of the future of celebrity, perfection and immortality.
Introduced to fans as the newest member of the band, Aimi Eguchi was envisioned to advertise Glico’s new line of ice-cream Aisu no Mi, and is a virtual composite of the other 6 members, made up of 150 gigabytes of data.
First appearing on an advert alongside the other band members, as well as having her own profile on the bands website, Aimi was created using digital motion capture; blending the noses, hair, eyes and mouth and body parts of the other girls in the band. It was only after 3 weeks of speculation among fans of the most popular girl group in Japan that Aimi was revealed as virtual. – Philippa Wagner
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.