Dec 06, 2018 | By Jane Boddy
Ah, January this has been a tricky month- despite how much we all wanted 2016 to end, the beginning of 2017 is not really living up to our expectations. Multiple countries are in a state of flux, the retail industry is suffering from low holiday sales and e-commerce companies are on the whole winning consumers over brick and mortar heritage stores. But there was some glitz and glamour in January to combat the tough times, we had the Golden Globes, and the start of the global men’s catwalks.
Here’s a rundown of the biggest headlines of the month.
1. It’s all change at Chloé. After six years at the helm at Chloé, Clare Waight Keller is stepping down from her role after Paris Fashion Week this March.
2.Birchbox announces plans to open in Paris. The beauty company, that disrupted the industry with its e-commerce delivery service (that offers a box of beauty samples to subscribers for £10 a month), is following up its flagship retail property in New York, by opening in Paris this spring. After successful pop-ups in Paris, the brand has worked out what consumers want and will have a permanent store to deepen the relationship with its French subscribers.
3. Fashion gives a serious nod to diversity. It started with the Gucci Pre-Fall 2017 campaign that only features people of colour, and was followed a few days later with Kenzo’s stunning campaign and short film featuring actors Tracee Ellis Ross and Jessie Williams, as well as cellist/singer Kelsey Lu.
4. Protest Fashion is here and it wants you to know. Menswear designer Robert James used New York Fashion Week Mens to highlight the current issues in the American political landscape.
5. We lost John Hurt
The actor who was 77, died this month after a long acting career. While many may remember him for his roles in Alien and The Elephant Man, fashion fans will want to run to rewatch his turn as Quentin Crisp in an Englishman in New York, with Sex and the City’s Cynthia Nixon.
6. Lego created a safe online space for kids- complete with emojis
The Lego Group has announced the launch of Lego Life, a social network for kids under the age of 13. The app-centred digital experience allows young Lego builders to share creations, interact with the brand’s characters and more.
The social network offers exclusive content, a newsfeed, an in-depth 3D Lego minifigure avatar creator, and building inspiration and challenges. It also introduces a custom branded Emoji Keyboard.
The company said the global research that informed the development of Lego Life, showed 90% of kids surveyed are aware of emojis and their use in communication. When asked if they use emoji icons, around 40% of kids said yes.
7. Topshop and Molly Goddard want you to know these boots are made for walking.
Consumers can now shop Goddard SS17 runway collection.
8. Birkenstock wants you to walk less and sleep more.
Or do both in its products, please. It just launched beds this month, so if your feet are up or down, this brand has developed this savvy brand extension to cater to a wider community of consumers and their needs.
9. Green is the new Pink.
According to Pantone, it’s time to ditch Millennial pink for colour of year: Greenery.
10. In January,your brick and mortar retailers gave up on stores, while your favourite e-commerce retailers branched out into stores for the first time.
We said goodbye to The Limited, American Apparel, and BCBG stores, and hello to Eloquii, more Warby Parker stores and Missguided.
11. It’s Dame Anna Wintour now.
The Queen’s New Year Honour’s List announced that Conde Nast’s Anna Wintour would receive the honour of becoming a dame (or the full title of Dame Commander of the Order of the British Empire-DBE) for her services to fashion and journalism, while Victoria Beckham would receive an OBE (Officer of the Most Excellent Order of the British Empire) for her services to fashion.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.