Jane Shepherdson steps down as chief executive of Whistles

Whistles CEO steps down

Jane Shepherdson has stepped down as chief executive of the UK high street fashion retailer Whistles following its sale earlier this year to South Africa’s Foschini Group.

She will be replaced by a team led by brand director Helen Williamson, managing director Justin Hampshire, and creative director Nick Passmore.

The company said Shepherdson would continue to work on charity projects and is planning to travel, with plans to spend time on the US West Coast.

During her eight-year Whistles tenure, Shepherdson repositioned the brand, and expanded its reach and both in the UK and internationally.

She opened shops-in-shops at Bloomingdale’s, launched menswear and staged runway shows during London Fashion Week. The retailer also entered the US market in 2014.

Shepherdson said: “I am really proud of what we have achieved at Whistles and am confident that I am handing over to a strong team in Helen, Justin and Nick, to continue the development of the brand.”

Whistles said it returned to profit in 2016, after experiencing challenging trading conditions last year thanks to robust margin growth and careful management of the cost base.

Whistles operates over 40 stand-alone stores in the UK and is sold in department stores including Selfridges, Harrods and Printemps.

STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.