Apr 02, 2019 | By Joanne Thomas
The JAM Media Collective was in New York City recently showing off the F/W 11 wares of companies they support, including Icebreaker, Nau, Keen, Osprey Packs, Horny Toad, Blundstone, SteriPEN,and Moving Comfort, all of which showed some impressive stuff.
We took a peek at Australia’s Blundstone boots. A national institution in Australia, Blundstone, showed the same solid, slip-on work boot that made it famous, as well as some nice new updates on that silhouette, including lower cut models.
From there it was time to hit up merino wool magistrates Icebreaker. The company showed a full range of new products that emphasized prints and patterns and on making wearable base layers that look cool enough to stand on their own. While we loved the new patterned direction for the company, we were especially excited to see their new cycling gear, that featured cycling shorts, short or long-sleeved jerseys, and full cycling bibs, all sure to keep riders comfortable and odor free thanks to merino wool’s amazing anti-microbial properties and ability to handle a wide range of temperatures.
Portland Oregon’s Keen made it’s reputation off of hardwearing, amphibious sport sandals, following up this early success with hiking footwear. Keen showed some great design driven pieces, like the lightweight A86 TR trail runner, that matched its performance aspects with new, bright colorways, and its new Santiago line of shoes that are constructed on vintage vulcanization machines in the Dominican Republic. These shoes looked great, and were a nice forward urban look for an outdoor company, but the best part about the line is that every pair of Santiagos sold will help benefit job creation in the Gulf Region through a deal with Kiva. Keen also impressed with its new take on footwear insulation—the Heat Trapolator. Keen discovered that footwear lost most of its heat through the soles of the shoe into the ground. In response the company created the Heat Trapolator system, which contains three layers of insulation between the outsole and the insole that help trap heat.
Next the team checked up on OG sports bra maker Moving Comfort and its new pieces including bras that combine the best aspects of some the company’s top sellers, as well as new graphics driven, on trend racer back sports bras with micro novelty prints.
From there we checked out Active Team favorite Nau, which impressed with new takes on their eco friendly outerwear, including bright colorways, rip stop parkas, and as slew of jackets with innovative, asymmetrical closures.
Osprey Packs showed a new snowboarding backpack that allowed for a board to be strapped on in a number of different configurations, based on rider preferences, as well as a new model featuring the brand’s anatomically correct molded plastic hydration system, the HydraForm™ Reservoir.
The Team’s second-to-last stop was the Horny Toad booth, where the clothing company showed a truly innovative women’s yoga pant, which allows consumers to cut along any of three factory-made seams for made-to-order length, tapping into the customization trend.
Last up, we checked out an essential for any Outdoor enthusiast: SteriPEN. They make portable water purifiers that utilize ultraviolet light to sterilize water anywhere. These things were compact, sturdy, and are destined to become backpacking and travel favorite.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.