Jaeger’s losses stick but sales flourish- as owner explores a sale of the brand
By WGSN Insider

The troubled luxury British clothing brand spurred on by mobile and tablet sales, WGSN Global News Editor Nigel Taylor reports

Dec 01, 2015


It’s a tough time for  Jaeger; the UK-based fashion retailer failed to turnaround last year’s losses despite a strong rise in sales.

The Better Capital-owned brand reported a pre-tax loss in the year to February 28 were £15.4m, down just £0.4m from the previous year.

Total sales increased 6% to £84.2m, while comps jumped 8%. Online sales leapt 42% thanks to mobile and tablet sales, which now account for 36% of online sales.

The group blamed last autumn’s mild weather, which led to more and deeper promotions, hitting gross margins by 2%.

Total womenswear sales increased 4% as a 20% rise in outerwear and knitwear, up 9%, offset a 15% decline in dresses.

At the end of the summer Better Capital hired advisers at AlixPartners to explore options, including a sale. It is also preparing to depart its London, Regent Street flagship next year after 80 years.

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