May 17, 2017 | By WGSN Insider
Big data meets consumer insights. Experience WGSN.
Dec 01, 2015
By WGSN Insider
It’s a tough time for Jaeger; the UK-based fashion retailer failed to turnaround last year’s losses despite a strong rise in sales.
The Better Capital-owned brand reported a pre-tax loss in the year to February 28 were £15.4m, down just £0.4m from the previous year.
Total sales increased 6% to £84.2m, while comps jumped 8%. Online sales leapt 42% thanks to mobile and tablet sales, which now account for 36% of online sales.
The group blamed last autumn’s mild weather, which led to more and deeper promotions, hitting gross margins by 2%.
Total womenswear sales increased 4% as a 20% rise in outerwear and knitwear, up 9%, offset a 15% decline in dresses.
At the end of the summer Better Capital hired advisers at AlixPartners to explore options, including a sale. It is also preparing to depart its London, Regent Street flagship next year after 80 years.
STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.