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Aug 30, 2016
By WGSN Insider
From September you’ll be able to head to a Nordstrom store to get your J Crew hit, as the American fashion brand just announced that it will be selling selected womenswear in 16 Nordstorm stores and online, as part of its overall revival strategy.
J Crew will introduce the collection on September 12 in 16 Nordstrom stores and on its website. It joins the group’s Madewell brand, which is now sold through 76 Nordstrom stores and online after adding 20 further locations in July.
The agreement with Nordstrom is the only one of its kind in the US, and not a push toward selling more clothes through other chains, J Crew said on Monday.
For Nordstrom, the partnership fits with its long-term strategy of offering exclusive brands, co-president Pete Nordstrom said. The department-store chain began selling Madewell in 2015.
“We know our customers love J Crew and we’re excited to be offering this coveted brand in our stores and online,” he said.
J Crew chief executive Mickey Drexler added: “This was an easy decision. We both share the same high standards of customer service and store experience. Additionally, we are known for exceptional design, quality and style, which we know will appeal to the Nordstrom customer.”
The women’s autumn assortment will feature signature J Crew styles, including Regent and Rhodes blazers, Italian cashmere, outerwear and Martie pants.
Back in May we reported that J Crew brand sales fell 5.5% to $480.7m and comp sales fell 8% following a 10% dip a year ago, while its popular Madewell brand saw sales increase 17% to $72.5m and comps lifted 6% on top of a 12% hike a year ago.
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