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It’s official: 1970s-style floral shirts have taken over retail

floral shirt blouses september 2015

A short walk down any high street right now reveals one thing: the 1970s trend is here to stay until Spring at least (and well, probably beyond that).

However, a drilldown into what retailers dropped in September using WGSN INstock reveals the industry is focusing on one item in particular – floral printed shirts and blouses.

That’s right – those super feminine, frilled and pussy-bow-ed numbers are where retail is hedging its bets for the season as their variety is giving shoppers choice and capturing more fashion-conscious consumers. The proof? YOY, 15% more new shirt styles emerged on shop floors last month.

But we can go deeper into what’s working at retail in this category. September’s INstock data also revealed…

1. 26% of new styles in stores last month featured amorous rose prints and bold retro floral patterns.

2. New-in Western shirts grew by 27% YOY thanks to raw denim, unorthodox button and pocket designs refreshing the silhouette.

3. An increase in variety has allowed the category to hold 6% of new styles seen in September 2015, up from 4% a year ago.

NEED DATA? If you’re a buyer, planner or just a fashion geek who wants to know exactly what’s trending at retail in every category – WGSN INstock is going to make you ridiculously happy. Find out more here.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

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