It’s official: 1970s-style floral shirts have taken over retail
By Sara McCorquodale

WGSN INstock data reveals where retail is hedging its bets this season – and helps us understand why its working. WGSN Senior Editor Sara McCorquodale reports

Oct 08, 2015
/

floral shirt blouses september 2015
Like

A short walk down any high street right now reveals one thing: the 1970s trend is here to stay until Spring at least (and well, probably beyond that).

However, a drilldown into what retailers dropped in September using WGSN INstock reveals the industry is focusing on one item in particular – floral printed shirts and blouses.

That’s right – those super feminine, frilled and pussy-bow-ed numbers are where retail is hedging its bets for the season as their variety is giving shoppers choice and capturing more fashion-conscious consumers. The proof? YOY, 15% more new shirt styles emerged on shop floors last month.

But we can go deeper into what’s working at retail in this category. September’s INstock data also revealed…

1. 26% of new styles in stores last month featured amorous rose prints and bold retro floral patterns.

2. New-in Western shirts grew by 27% YOY thanks to raw denim, unorthodox button and pocket designs refreshing the silhouette.

3. An increase in variety has allowed the category to hold 6% of new styles seen in September 2015, up from 4% a year ago.

NEED DATA? If you’re a buyer, planner or just a fashion geek who wants to know exactly what’s trending at retail in every category – WGSN INstock is going to make you ridiculously happy. Find out more here.

  • Good! I’ve bought a similar item this season and absolutely adore it! I wasn’t around in the 70s but I haven’t heard one bad remark. I think the style is feminine, vibrant and stunning on women!

  • Les années 60/70 les années Jean-Raymond que beaucoup semble avoir zappées, oubliées. Jean-Raymond (les frères Lucien et Raymond langman) fut le créateur des pattes d’éléphant, de la mini-jupe copiée par la suite par Mme Kent qui en acheta 2 exemplaires à Saint Tropez chez une cliente de la Maison de Couture Jean Raymond. Il y eu les épaules pagode dîtes Kennedy ou style américain. Ils furent les créateurs du costume et smocking féminin que Jean Paul Gaultier apportera à Y. Sain

  • Kosmik

    Floral is always my favourite. There was a time when o used to see tagged guys wearing allover floral linen cotton or cotton linen blended shirts, little skinny full sleeves and with corduroy pants and those guys were talking thi

  • Kosmik

    Floral is always my favourite. There was a time when o used to see tagged guys wearing allover floral linen cotton or cotton linen blended shirts, little skinny full sleeves and with corduroy pants and those guys were ruling the streets with motor bikes. I used to love to love to the vibrant colors and airy button less shorts or pull overs. And then they came up with allover floral Denim for girls and ladies. Seeing th trend coming back again feels like I am going to see the same streets again!

  • Pingback: Delightful Weekend Reads from the Web - Art in the Find()


Subscribe to WGSN

ad_banner1
Big data meets consumer insights. Experience WGSN.

Related stories

2 photos
Are fitness trackers losing their appeal?

3 photos
eBay's latest retail pop-up tracks shoppers emotions on camera

3 photos
Should retailers opt out of holiday discounting?

YOOX Net-A-Porter: How mobile commerce is dominating the luxury market

5 photos
5 Unique Global Holiday Markets for 2016