WGSN INstock data reveals where retail is hedging its bets this season – and helps us understand why its working. WGSN Senior Editor Sara McCorquodale reports
A short walk down any high street right now reveals one thing: the 1970s trend is here to stay until Spring at least (and well, probably beyond that).
However, a drilldown into what retailers dropped in September using WGSN INstock reveals the industry is focusing on one item in particular – floral printed shirts and blouses.
That’s right – those super feminine, frilled and pussy-bow-ed numbers are where retail is hedging its bets for the season as their variety is giving shoppers choice and capturing more fashion-conscious consumers. The proof? YOY, 15% more new shirt styles emerged on shop floors last month.
But we can go deeper into what’s working at retail in this category. September’s INstock data also revealed…
1. 26% of new styles in stores last month featured amorous rose prints and bold retro floral patterns.
2. New-in Western shirts grew by 27% YOY thanks to raw denim, unorthodox button and pocket designs refreshing the silhouette.
3. An increase in variety has allowed the category to hold 6% of new styles seen in September 2015, up from 4% a year ago.
NEED DATA? If you’re a buyer, planner or just a fashion geek who wants to know exactly what’s trending at retail in every category – WGSN INstock is going to make you ridiculously happy. Find out more here.