Jul 18, 2018 | By Laura Welch
In an era driven by technology and data, brands are exploring the urge to reconnect with things that touch us, emotionally and physically. For jewellery luxury brands, it means tapping into the consumer demand for pieces they can connect to and not just wear. It means going beyond creating a functional piece of jewellery to also craft an emotional item.
On view at MoMA’s Items: Is Fashion Modern? exhibition, there is a prototype that is hoping to bring to life a more realistic portray of relationships. Some last long, some don’t. Some are more painful than others.
Inspired by a history of jewellery that is subtly subversive when it comes to gender roles and methods of proving love, Yoon’s bracelet represents the commitment of the individual wearing it, as each screw (needed to keep the bracelet in place) gets added, representing the relationship stages.
“Solid as an engagement ring and shiny as any other jewellery trinket, Yoon’s design, however, undercuts the permanence and certainty of traditional declarations of love made with jewelry, and instead updates this gesture for millennial audiences who know only too well that love hurts – or at least nips a little bit from time to time.” describes Michelle Millar Fisher, Curatorial Assistant, Department of Architecture and Design at MoMA. “It’s a sculpture intended for wary contemplation as much as it is a functional piece of jewellery. We chose Yoon as a collaborator because they have a sense of humor, and a deep understanding of the way popular culture, in its best incarnations, twists tradition and looks to the future.”
Items: Is Fashion Modern?
The exhibition will run from October 1, 2017 to January 28, 2018, at The Museum of Modern Art, with major support by WGSN. Plan your visit here
Futures New York
To curate the exhibition Items: Is Fashion Modern?, Paola Antonelli – MoMA’s Senior Curator of Architecture and Design and Director of R&D – combed the globe for the most iconic objects of the past 100 years. What she found was not just these objects, but inspiration for how they would evolve in the future. At Futures New York, she will look at the markets, individuals and technologies poised to take these objects into the next 100 years and beyond. Get your ticket now.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.