6 hours ago | By Erin Rechner
Request a demo and see WGSN for yourself.
The latest Instagram sensation is a bit of a surprise: a teen boy. With a penchant for high-end downtown style, 13-year-old Mike the Ruler is known to rock head-to-toe Rick Owens but also adds Supreme, Opening Ceremony, Telfar Clemens, Hood by Air and Eckhaus Latta into the mix. Inspired by McQueen’s 2011 exhibit at the Met, Mike finds a lot of his clothes at thrift and consignment shops and has since taken to Instagram to showcase his passion for fashion.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.