Jun 26, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Leading Turkish denim mill ISKO reinvents the denim destruction trend with their innovative new fabric SCRATCH’N JEAN™.
When it comes to world class denim, Turkish mill ISKO is one of the leading mills churning out the cream of the industries premium denim around the clock. As the world’s largest producer of denim fabric, with 200 million meters of fabric a year, ISKO supplies to the world’s most renowned fashion brands. Their innovative technologies, like the patented “Jegging” stretch denims and “POP” super soft touch fabrics are the secret ingredient behind some of these brands core and premium denim lines and most likely some of your favourite and most comfortable wears.
This year ISKO pushes the boundary of denim culture once again with their SCRATCH’N JEAN™ fabric, a truly unique denim that allows you to create your own 3D artistic effect by simply scratching the surface. The fabric gets its vintage look via a special coated-yarn treatment that breaks away as you abrade the surface, resulting in an naturally damaged appearance. Topshop and Acne were quick to snap up the programme and both featured it in their S/S 14 collections. We managed to catch ISKO Fashion Designer Asli Olca at the recent edition of Denim by Premiere Vision where she was wearing one of her designs using Scratch’n Jean, a special jacket with backpack that she created and showed during Istanbul Fashion Week last october. Keep up to date with ISKO’s latest developments via their Instagram feed.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.