15 hours ago | By Lourdes Linares
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We shine a light on leading Turkish mill ISKO‘s Creative Room project in Italy.
We’re noticing a recent change in the way leading mills and laundries work with their clients during the research and development process. Gone are the days where designers lead all creativity; now the process is much more of a mutual exploration with manufacturers and suppliers working hand-in-hand with their clients to create future products. With the demand for new innovation in the market speeding up, mills are noting that they are required to participate more heavily in the R+D stages of the process.
One such mill, ISKO from Turkey, is a great example of this. Despite being predominantly Turkish, they have a research and development hub based in Castelfranco Veneto, Italy — where general manager Umberto Brocchetto and creative director Massimo Munari run what ISKO named the Creative Room.
At Creative Room, the team aims to develop synergies with current and future clients. They offer consultancy and research into the entire production process from design to garment making. Speaking to Sportswear International when it opened in 2010, Fatih Konukoglu (CEO and owner of ISKO) said, “Adding this new structure is helping us enter the market with greater support in creativity and design. Moreover, we can offer additional service on demand to our customers. Generally, we are strongly focused on research. We are the first certified Turkish denim company to have a research center with 35 people dedicated to this task. It is investment that helps us create an added value for what we offer to the market.”
Like every good denim design studio, they have an extensive archive of both vintage and back-dated ISKO-made products divided into categories according to fabric, treatments, print, details, and special features. The studio also sits alongside their already existing Iskoteca, another R&D division of ISKO based in San Benedetto del Tronto.
It looks and sounds like a great place to visit. We hope to go check out the facilities soon and bring you back a full report on the denim site.
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