Jul 04, 2017 | By Lizzy Bowring
Request a demo to experience WGSN.
THE COWGIRL RIDES AGAIN
Paris: Isabel Marant can’t get enough of America. From her recent riff on Native southwestern graphics to this season’s ode to the cowboy, the French designer is finding infinite inspiration across the Atlantic. Universally praised for a trendy, casual aesthetic, Marant commits wholesale to her themes, and for F/W 12 that meant classics like the yoke front western shirt, laser-cut suede and leather, ruffled white lace mini-dresses, and doily blouses. Vintage military styling showed up as well, in the form of duster coats and buttoned uniform tunics, while floral embroidery, fringe, conchos, grommets and nail-stud patterns were kitschy details rounding out the very literal collection. Although the presentation ranged through territory well-trod by numerous designers, including Marant herself, it did include a few updates, such as a western shirt re-imagined as a silk bomber or scraps of a keepsake quilt stitched into a cropped jacket.—Nina Stotler
Silhouette: Fitted / Slim / Cropped / Body-conscious
Color: Burgundy / Rust / Blush pink / Black / Cobalt / White / Tan / Crimson / Navy
Key Items: Western yoke shirts / Ruffled miniskirts / Embroidered jeans / Cropped suede trousers / Silk crewneck blouses / Long-sleeved cotton dresses / Fringed leather tunics / Cropped wool jackets / Silk bomber jackets / Fringed pants / Lace dresses / Laser cut leather dresses / Duster coats / Shirtdresses
Materials: Denim / Cotton / Suede / Jersey / Silk / Satin / Lace / Eyelet / Intarsia knits / Velvet / Crochet / Wool / Leather
Print + Pattern: Florals / Animal prints
Details + Trim: Ruffles / Contrast trim / Laser cutouts / Grommets / Fringe / Lacing / Conchos / Brass buttons / Studs / Pom-pom trim / Gathering / Quilting
Accessories + Footwear: Metal embellished belts / Embroidered cowboy boots / Pointed pumps
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.