10 hours ago | By Sidney Morgan-Petro
Dec 19, 2016
By WGSN Insider
According to confirmed reports today, the answer is yes. She confirmed on Instagram that she is set to become the co-chairman at Farfetch.
I am delighted to announce that I am joining FARFETCH as non-executive Co-Chairman alongside Executive Co-Chairman, Founder and CEO José Neves. Over the past 18 months my entrepreneurial drive, and passion for how innovation in technology can transform the future of luxury remains undiminished. In 1999 when I first thought about selling fashion online, the world was just waking up to the possibility. Today we expect access to everything, anytime, anywhere. The tech and logistics platforms that power the best e-commerce today have new decentralised business models. If I were starting an e-commerce company today, I would do it very differently. José is the best of our entrepreneurs; a brilliant mind, a visionary leader and a gentleman. I have been a fan since he founded FARFETCH in 2008, admiring how José and his team have forged their own path in luxury e-commerce. FARFETCH aggregates the most beautiful fashion curated by the world’s best boutiques and designer stores with the widest selection of styles into ONE easy-to-shop and brilliantly conceived API-enabled platform. A simple idea that is staggeringly difficult to execute that FARFETCH has cracked!! It’s no coincidence that all the most successful companies, Facebook, Amazon and Apple are also API-enabled platforms. FARFETCH is an example of the “collaborative economy” when businesses historically seen as competitors work together to offer the best possible customer experience and support the world’s luxury fashion brands. It is a truly global business (over 750 designers and boutiques partners delivering to 190 countries, same day delivery in 9 cities, translated into 9 languages) and growing fast. Over the last year trading has grown by 70%, with the most recent investment valuing the company at over $1bn. In my new non-exec role I look forward to further realising FARFETCH’s potential, developing its global brand and strengthening its fashion industry partnerships. If you like what FARFETCH is striving for, JOIN US! We are looking for the best in class, so email us on email@example.com Let’s do this! X Natalie #FARFETCHforFASHION
Natalie Massenet, a power player in the fashion industry had been the centre of fashion news speculation. For months the question everyone was asking was….Is Natalie Massenet, the founder of Yoox-Net-A-Porter, to take on a role with Farfetch? And the news came as the UK-based online luxury shopping marketplace prepares for a possible £1bn IPO. Massenet was operating her own advisory firm, Imaginary Ventures, following the end of her year-long, non-compete period after leaving Yoox-Net-A-Porter in 2015.
Last December, we reported that a potential consultancy or a non-executive role with Farfetch was being discussed, according to the Daily Mail who cited unnamed sources. At that point, neither Farfetch or Massenet commented on the speculation.
Massenet, who holds an DBE, and is Chairman of the British Fashion Council, is renowned for her services to fashion, and best known as the founder of NET-A-PORTER, the online luxury fashion retailer. It’s pretty fair to say that online retail owes her a lot, while it now seems impossible to conceive of a time before consumers shopped online, Massenet actually revolutionised the way we shop by believing (quite rightly) that consumers might actually be ok with buying designer goods online, without the dreaded walk to the shops, overcrowded changing rooms, and long waits to pay. It will be interesting to see where her next career move takes her. And it’s a very interesting time for online retailer Farfetch too, come spring it plans to unveil its ‘Store of The Future’. This store is set to offer a vision of the future of luxury fashion with a huge tech focus, that will use data insights to bring the consumer and the retailer ever closer. The vision for the store will be revealed at an event at the Design Museum in April.
— Farfetch (@farfetch) December 7, 2016
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