Is Apple’s smart watch the key to the wearables market?

The debate around Apple’s smart watch at WGSN seems to be whether, feature packed as it is, it will be enough to open up a market in the way that the iPhone and iPad did for smartphones and tablet sales.

Because a market is what wearables just ain’t at the moment – when they become one, that’s when everything changes, when seemingly unrelated businesses have to rethink how they design customer experiences to accommodate new human rituals and behaviours.

What’s great to see is that with this launch that ambition is definitely back at Apple, it’s evidenced by the amount of cross-industry collaboration around its design and around Apple Pay, the new payment ecosystem announced alongside it.

In functionality and design terms across the whole wearable tech / smart watch / fitness tracking device space Apple has smashed what’s out there with this watch. It’s a product shrewdly aimed at “Me Me Me” millennials who want their tech not just fully personalised and customisable but at a realistic starting price.

It will sell, but the question remains as to whether a watch will be the vehicle that will get us to the other side on wearables… to the place where the game truly changes.

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