Jan 17, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Chip and Pepper have announced a new line, Mill Iron, under their namesake brand as a way to pull back in pricing while still offering a great jean to their loyal customers. The line will be available only at retailer The Buckle, starting July 10th, and will be priced from $98 to $110. It will feature men’s styles for the fall line, a relaxed style with button fly and a relaxed style with straight leg and button fly. The collection has a vintage focus looking back to a “cowboy life style.” Women will have to wait until spring for their own styles, including skinny jeans, with zippers, leggings and boot-cuts. The exclusivity agreement with The Buckle is only for a year, after this time, the line will be featured in Chip and Pepper retailers.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.