Introducing: Wåven
By Samuel Trotman

British denim brand Wåven is already making a name for itself with its contemporary brand ideologies, sleek Scandinavian designs and affordable prices.

Jun 12, 2014
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Back in 2014, we told you about cool new denim brand Wåven, since then, the brand has gone from strength to strength. Check out how we charted the brand’s rise below:

Flashback to summer 2014 at the East London trade show Jacket Required, we came across a newly launched denim brand set to make its mark on the UK high street. Nodding to the clean, simple and contemporary aesthetic of Scandinavian denim designers like Acne, Tiger of Sweden and The Local Firm, British label Wåven strikes the right note in today’s contemporary denim market with their mix of sleek design and commercial price. With two generations of denim and manufacturing expertise – fit, fabric, quality and wash are the labels main priorities.

The debut collection, for both men and women, offered an broad selection of jeanswear silhouettes from their extensive range of jean fits, through to minimalist truckers, pieced denim shirts as well as knit separates and some awesome outerwear options. The stunning palette of pale blues and saturated indigo tones further reinforces the strong Scandinavian design references.

The latest Autumn/Winter 16 collection “explores the solitude found in the vastness of nature through its clean lines and muted, natural colours. The garments playfully cocoon, wrap and layer to create new shapes and silhouettes.”

Check it out below:

Option-2-Men

Option-2-Women

waven denim

 

Visit the label’s awesome Tumblr to give you a feeling of the brand’s design philosophy.

Like what you just read? Follow Samuel on Instagram for the latest indigo inspiration and denim news.

DENIM HEAD? Our team of experts are at every trade show, determine tomorrow’s trends and know which looks are going to have a huge impact on your business. Sound good? Join WGSN.

 

  • chaa

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    You should be amazed 😉

    Here is the website : http://etiennemarceldenim.com


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