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Introducing the WGSN Future Makers: Jada Baron

The Future Makers Mentorship Programme

On July 9, we shared what would be the start of the first ever WGSN mentorship programme, the Future Makers. Our aim is to support individuals from underserved and underrepresented communities at different stages in their careers to develop themselves professionally. We now have 26 WGSN Future Makers, who we’ve been introducing to you in the past weeks. 

Introducing the WGSN Future Makers: Jada Baron

We caught up with Jada, a menswear buying admin assistant taking the industry by storm at just 19 years old. Inspired by seeing her buying picks end up on social media, Jada dreams of being a Senior Buyer for a luxury brand in the future.

Let’s start at the beginning, do you remember when you were first interested in fashion?

I have wanted to work in fashion since I was about 6 years old. I used to repeatedly ask my parents to buy me sketchbooks, pens, pencils etc and I remember sketching up the most extravagant designs with obnoxiously large hands and feet on the models based on characters I’d watch on TV. I wanted to be a fashion designer from that age up until I was in college and discovered buying as I loved the idea of designing my own clothes and having my name on the label.

Did you make the move into buying?

Yes, I currently work at New Look on the Menswear buying team as a Buyers Admin Assistant. I just recently hit 1 year working in my role and during the same week of that work anniversary, I was given the opportunity to move from the outerwear, shirts and nightwear/underwear team to our biggest department – men’s jersey.

How do you stay motivated?

Breaking into the fashion industry at 18 years old after leaving college a year early, despite my tutors telling me this route is almost impossible, proves to myself and others that you can do whatever you put your mind to as long as you want it enough and put the work in. I have come such a long way in just over 2 years of my fashion career and seeing others around me progress definitely pushes me to want that for myself and continue to work hard.

Is there anyone in the industry who has inspired your journey?

One of my biggest inspirations in terms of work ethic specifically is Conna Walker. I feel like her journey is so relatable and she has become so incredibly successful at a young age through nothing but hard work, determination and a genuine passion for the industry which you can see through all her collections. I also love the fact she went on to invest in female businesses in light of National Women’s Day and does not shy away from making sure her brand maintains diversity and inclusion – I admire her integrity.

Jada is mentored by Kirsty Sears, a Senior Commissioning Manager at WGSN based in London, UK. Kirsty uses her 13 years of experience working in the fashion industry to plan and manage the WGSN content calendar.

Keep your eyes peeled as we reveal more WGSN Future Makers over the coming weeks, here on WGSN Insider. Can’t wait? Get to know other Future Makers.

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