Introducing the WGSN Future Makers: Haritha Baddula

The Future Makers Mentorship Programme

The WGSN Future Makers mentorship programme, which was initially open to 10 mentees from around the world, was a humbling experience for us. We received more than 1,000 entries from around the world, with the most engaging and empowering stories. As a result, we have been inspired to select not just 10, but 26 mentees who were matched up with mentors from across WGSN – from sales to design, content and HR – for the programme.

Introducing the WGSN Future Makers: Haritha Baddula

Over the past few weeks, you will have begun meeting our Future Makers from around the globe. Today, we meet Haritha, a designer passionate about fine detailing, embroidery and surface design.

Let’s start with what drives you?

The inspirational women that I meet in my day to day life drive me. These women remain undaunted in spite of the challenges they face and find their way to survive and succeed.

And when you’re creating, what inspires you?

My biggest inspiration comes from when my clients celebrate my work. The joy and delight I experience during the process of exploring and creating new designs always motivates me to push my boundaries and create my best work. 

I love travelling and architecture. When I travel I try to capture the essence of the place through art.

How about within the industry, do you admire and particular designers?

There are many. I admire J J VALAYA for his distinctive signature style. It’s modern yet timeless and matched with Indian sensibilities. I love the way he blends different components to achieve the phenomenal valaya look. The fabric and colours work in harmony with the surface embroidery to compliment the cultural mix.

I’m also inspired by designer Rahul Mishra, who focuses on craftsmanship and interplay of texture. His signature 3D embroidery takes the form of layered architecture, flora, fauna and many other forms. His eponymous label represents fine handwoven fabrics and hand-embroidery which are so light to carry.

Do you remember when you first became interested in fashion and design?

My interest in fashion and design grew when I moved to Delhi. Delhi is eclectic with its unique fashion and culture. It is very unique. The ever-crowded fashion markets in Delhi have always amazed me. It could be the enormous variety of luxurious fabrics, alleys of shops selling embroidery and embellishments or the emporiums proudly displaying the collections of artifacts sourced from the regional crafts-people. The vibrancy and diversity of this place left a lasting impression on me.

Haritha is mentored by Kim Mannino, based in London, UK. Kim is a Director of Trend Curation, WGSN Mindset and provides expert knowledge to the design market, from top designers, fibre and fabric manufacturers, retailers and e-tailers, to hypermarkets and supermarkets. 

Keep your eyes peeled as we reveal more WGSN Future Makers over the coming weeks, here on WGSN Insider. Can’t wait? Get to know other Future Makers.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

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