Nov 24, 2020 | By Nina Giglio
Big data meets consumer insights, Experience WGSN.
Launching back in July, the WGSN Future Makers programme partners 26 individuals with mentors from WGSN, from design to sales, HR to content, we’ve drawn on our global pool of knowledge to match everyone with the mentor that can help them the most. We invite you to join us in getting to know the talented first cohort over the next few weeks.
We caught up with Hannah, a creative who has just made the move to London to start her career in design. Trading on a market in Camden, London, Hannah juggles selling hand-made home décor items, marketing and operating her stall.
In simple terms I would say that the overruling passion I have for design and home interior is what ultimately drives me. In addition to my passion I have always had a hunger to be successful in a career that I love and that makes me happy – something that none of my past relatives have been able to do or even considered was possible or viable. Working various other jobs outside of the creative industry in order to pay the bills has only strengthened my determination to utilize my degree and apply it to a career – I don’t feel that anyone should have to settle for a career that provides no sense of fulfilment and to quote the famous yet rarely followed upon statement ‘life simply is too short to not do what makes you happy’.
When designing for my Final Major Project at university my main inspiration was my own emotion. My work was an insight into my own mind and a view of the world through my eyes. I spent a lot of time travelling and photographing which was also greatly informative to this project. When creating I see my desk and workspace as a giant sketchbook and often feel overwhelmed with how to put it all together.
When it comes to my own personal design style I would say that I have two polar opposite sides that I struggle to decide between. One would be an ethereal, delicate and subtle feel – utilising light washes of colour, sheer fabrics, negative space and a sense of emotion – highly conceptually driven. On the flip side of this, when designing for more commercial purposes my style tends to veer towards maximalist mixed with an art deco/mid century feel. Thick velvet, geometric tiling, teak wood, rattan furniture and block colours – rich mustards, bottle greens and dusty pinks against matte black with gold accents. I would say that my new home décor products combine both of my styles with dried flowers capturing an ethereal feel yet an overly decorated and expensive feeling product that makes use of metallic colours and decorative embellishment.
If I am not listening to a podcast then I am usually listening to Northern Soul music or Motown. I have a huge love for old soul music and love attending Northern Soul events/dances. This helps to improve my mood and inspire me whilst working!
Hannah is mentored by Lorna Hall, Fashion Intelligence Director at WGSN. Lorna is responsible for WGSN’s suite of intelligence reports and fostering sustainability thinking within our fashion content.
Keep your eyes peeled to meet more Future Makers in the coming weeks, or get acquainted on the Insider Blog
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.