Introducing the WGSN Future Makers: Gabriela Barbosa

The Future Makers Mentorship Programme

Over the past few days, you have already met some of our 2020/21 WGSN Future Makers. Our exciting global mentorship program unites 26 individuals at different stages in their career with mentors from WGSN. From design to sales, HR to content, we’ve drawn on our global pool of knowledge to match everyone. Join us in getting to know the talented individuals who make up this years’ group of mentees.

Introducing the WGSN Future Makers: Gabriela Barbosa

Step forward, Gabriela, the next Future Maker in our exciting series, who graduated in Advertising and is specialising in Digital Communication and Social Networks. We catch up with her as she embarks on a career transition, aiming to act independently as a strategic content consultant.

What role has Fashion had to play in your career so far?

Fashion has always been a part of my life, helping me to figure out where I want to go and what I want to do. The emergence of digital influencers, their power of influence in fashion and huge audiences, has made me see fashion as a precursor to the transformations that happen in markets and in consumption.

How do you use social media within your work?

On my Instagram @gabidoconteudo I help content producers create in a strategic and humanised way, leading to transformation and authenticity through content. Knowing that I can act as a “connector” to other people motivates me. I believe that content on the internet is much more than just a post on Instagram, or an article on LinkedIn. It can transform the way we deal with social networks, it can become our business, our space to be heard, a spark for transformation.

Where do you find other forms of inspiration, apart from the modern digital world?

I use nostalgia: old commercials, advertising posters, magazines, television programmes.With the evolution of technology and the speed of information consumption, nowadays we are unable to see things like the vintage style – which is loaded with memories –  anymore. I’m really inspired by looking back in time.

Is your personal style influenced by history too?

It’s a mashup of historical references, a mix of several things, from the fashion of the 90s/2000s to the hippie wave of the 1960s. I like to go against what is fashionable today, and mix everything I like as part of my style. In fashion, I’m inspired by model Grace Jones. I love her androgynous style and unique way of breaking all stereotypes as a black woman. She always makes me rethink the status quo: nothing needs to be the way they say it should be. We can be unique, authentic and not just follow a wave of patterns.

Gabriela is mentored by Luiz Arruda, our Head of WGSN Mindset, LATAM,  based in São Paulo, Brazil. Luiz has over 15 years experience in building powerful brand narratives and developing successful business initiatives in advertising agencies, branding consultancies and global consumer goods companies.

Keep your eyes peeled as we reveal more WGSN Future Makers over the coming weeks, here on WGSN Insider. Can’t wait? Get to know other Future Makers.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

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