Jul 23, 2021 | By WGSN Insider
Big data meets consumer insights, Experience WGSN.
It’s very colourful and quirky! I have a playful personality by nature. I love laughing and believe colour radiates positive energies. This is definitely reflected in my designs.
South African designer Laduma Ngxokolo, founder of Maxhosa. He created a print that is impeccable and brilliant to his brand identity. I love the way he plays with colours, he’s not limited to clothing design, but taps into other mediums like tech, interiors and even the automobile industry.
At the moment my brand is called URBANKNACK – which means Modern art – and is currently operating as a clothing brand. But I’m hoping in the future to change that into a creative business providing space for collaborative work. Since the beginning of the pandemic, I’ve also been producing fashion face masks. An alternative to the normal surgical protective mask, I’ve made them in different prints, natural fabrics, sequins and even denim, still as effective but pretty in appearance.
I chose fashion because I didn’t have any other interests at the time that burned as deep, quite frankly I still don’t. It was always my purpose to fulfill, and I’m still finding ways to further that. I believe fashion and design is innovation. It has such a powerful impact on society and how it’s perceived, but it is us that set the tone and direction of the work we put out. It’s always fascinating to see a following or movement born because of something that started as an idea in someone’s head.
I have two favorite South African podcasts I listen to because of my newfound interest in jazz music. Alongside the music, they share informing and inclusive information on social economic issues we face in Africa, and in the rest of the world. They are also big on connecting the audience with people in the music industry, so check out Goodvibes radio and The_Dig.
Duduzile is mentored by Andrea Bell, our Director of Insight at WGSN Insight, based in Los Angeles, United States. Andrea is part trend forecaster, part futurist, with in-depth knowledge of the consumer marketplace and behavioral shifts that impact society.
Keep your eyes peeled as we reveal more WGSN Future Makers over the coming weeks, here on WGSN Insider. Can’t wait? Get to know other Future Makers.
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