27 minutes ago | By WGSN Insider
Big data meets consumer insights, Experience WGSN.
Oct 22, 2020
On July 9, we shared what would be the start of the first ever WGSN mentorship programme, the Future Makers. Our aim is to support individuals from underserved and underrepresented communities at different stages in their careers to develop themselves professionally. We now have 26 WGSN Future Makers, who we’ve been introducing to you in the past weeks.
This week, we introduce you to Caroline Oliveira, who works in the Marketing team at iNBOX Shoes. She shared her personal project she’s currently working on called ‘Working with Trends’. She describes her style as very casual, with no pressure to fit in, but aware that she can express herself through it – “a mix of sports and modern”.
Currently, I’m focusing on my personal project I mentioned earlier. “Working with Trends” was inspired whilst working in the marketing industry and with the digital influencers. I saw an opportunity in the failure of communication and the perception of micro-influencers who usually do all their work and proposals alone, in terms of their perceived image vs. planned image.
My final project at college, that was a very unpretentious work, that changed my vision about the market and what it was like to create a project from scratch. . And the implementation of recurring customer relationship actions in my work. Knowing that there is someone who received something, not necessarily a shoe, but who made that person smile and feel special, certainly makes a difference in my life.
Fashion opened my eyes to several issues that go beyond clothes, showing that each piece that accompanies us comes loaded with a story. And just as it has transformed me, I would like my work to transform other people’s lives as well.
For me, it’s knowing that my life and the processes that I have been experiencing with my illness will prevent many other children from going through this. In addition to validating that everything is an exchange, and if both are willing they will be transformed.
@sarahg0mes – One of the most amazing people in the industry that I had the pleasure of meeting for creating a down to earth content about what comes behind glamor. In addition to stating that, all processes and people are necessary and you need to know how essential each one’s work is.
@kimkachvartanian – Also known as my boss. He joined me in my fight with my disease so that I could continue to live, and I bought his fight to keep and stand out in the sector. An example of entrepreneurship and determination, shows us every day that perhaps madness can take you on unusual paths.
Caroline is mentored by Raquel Leao, Editor at Use Fashion, based in São Leopoldo, who creates fashion content for the local Brazilian market.
Keep your eyes peeled as we reveal more WGSN Future Makers over the coming weeks, here on WGSN Insider. Can’t wait? Get to know other Future Makers.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.