Jan 14, 2021 | By Hannah Manton
Big data meets consumer insights, Experience WGSN.
I’m currently focused on my secondhand shop, Brechó do Bem. I’ve created it as a way to work on my creativity and experiment with photo shoots and styling – it’s the project I’m most proud of. The store is also helping me to contribute to my family’s income. In the future, I’d love to have my own brand; at the moment I can’t find the clothes I want to wear, so I want to design them.
Where did your interest in fashion and starting Brechó do Bem come from?
I feel that, through fashion, I can express myself. My dream is to build something meaningful that will include people who think that they don’t have a voice or space in the current fashion business, like me. I’d love to be a styling and fashion producer.
I believe in a more conscious fashion business, where consumers will change their behavior. Big players will understand their social relevance to lead the change and the migration from fast fashion to a more sustainable way of business, valuing seamstress jobs that still work under poor work conditions.
I always have doubts about my ability to create, speak, express myself. I grew up believing that I would never have an opportunity. And it’s what drives me, the willingness to change those thoughts and overcome my unprivileged situation. I also want to represent and encourage people that live in favelas, like me.
My inspirations are women that I identify with. The ones that, even facing challenges, are living their dreams. That really inspires me! Some examples are Suyane Ynaya, Julia Costa, Tasha e Tracie Okereke and Igi Lola Ayedun.
I want to understand how I can find opportunities to join the fashion business: what I can and should do. From my side, I think my mentor can learn from my ability of working with limited resources. I see this programme as an opportunity and I’m super excited about it.
Ana Luiza is mentored by Julia Faria, our Head of New Business in Latin America, based in São Paulo, Brazil, who leads a team dedicated to introducing the WGSN solutions to brands and professionals working in the creative industries.
Keep your eyes peeled as we reveal more WGSN Future Makers over the coming weeks, here on WGSN Insider. Can’t wait? Get to know other Future Makers.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.