Jan 17, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
After sailing the denim market for the last century, vintage brand The Seafarers is relaunched for today with a debut women’s collection that showcases the labels iconic retro cuts.
Earlier this week we came across a new womenswear denim brand that was launched last summer. Originally established in Brooklyn in 1900, Seafarer was the U.S. Navy’s leading supplier of bell-bottom denim work pants for over 80 years. While the pants were standard issue for US sailors, the fashion darlings of the sixties and seventies soon adopted the wide-legged, high-waisted jeans as their own, picking up old Seafarer styles at thrift stores and secondhand markets alike. The likes of Brigitte Bardot, Jane Birkin, and Farrah Fawcett were among the icons who spearheaded the trend, paving the way for beatniks throughout the hippie era.
For S/S 13, a group of Italian vintage enthusiasts have revived the brand for today, revisiting Seafarers iconic cuts and kitschy prints, one of which is a limited-edition floral-print by x. Like the original styles the jeans are Made in America but designed with Italian craftsmanship. Illustrator and blogger Garance Doré created a trio of kitsch seventies films to help celebrate the revival, all of which you can see here. Take a hop over to the brands website and Tumblr, where you can read all about their rich history, check out their latest styles and discover more about their world.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.