The Active Team was on site for the preview of Teva’s newest innovation for Spring 2013.
On December 6, 2012, the Active Team was invited down to preview the new TevaSphere from powerhouse outdoor brand Teva – and as soon as we arrived we knew it’d be an interesting afternoon. Upon checking in we were handed a pair of the new shoes and told to switch out and get ready for the upcoming “activities” they had in store for us. (Let’s just say we were glad we wore active-appropriate outfits that day!)
As things warmed up, a presentation about the evolution of the TevaSphere and the four years of research and development that went into the new technology commenced. Showcasing a spherical heel and unique arch support, the shoe is based completely on real data measured of how ones’ foot actually strikes the ground. By working with Dr. Geoffrey Gray and team, the brand used gait analysis, heel strike measurements and more to create a more natural point of impact and optimal stability.
After the presentation we had the chance to test drive the shoes firsthand. Gait analysis and mountain climbing were all at the ready. After seeing the product at Outdoor Retailer this past summer, it was so exciting to finally test-drive it!
The new technology will hit the market for the first time as part of Teva’s Spring 2013 collection, so keep an eye out for it to hit stores in February!