Presenting the antithesis of a fast-moving modern society and fashion industry, Japanese label orSlow looks to careful craft and a considered design approach to stand out in today’s denim market.
Presenting the antithesis of a fast-moving modern society and fashion industry, Japanese label orSlow looks to careful craft and a considered design approach to stand out in todays denim market.
While Stylesight’s denim team has been a fan of orSlow since its earliest days, we wanted to introduce the Japanese brand to our wider audience. Brainchild of founder and designer Ichiro Nakatsu, orSlow has been around in the Japanese denim circuit since 2005 but has recently been picked up by the Western market after its run of European trade shows like Bread & Butter and Capsule this summer. Like many Japanese brands, orSlow prides itself on its slow, casual pace in a rapidly fashion world – slow in this case is less about consumption, and more about the careful hand that makes the jeans.
Incorporating this philosophy into the brand name and designs, Nakatsu uses slow production processes, applying old handcrafted techniques to produce quality pieces that will stand the test of time. The appeal of the brand lies in its search for clothes that have an eternally classic feel. Each of the seasonal collections are characterized by contemporary interpretations of 19th and 20th century workwear and military items, combining old-style clothing with original arrangements, thereby adding a lighter, more casual feel to their roughness.
With a focus on denim, Nakatsu creates his collections out of his atelier in Nishinomiya, Hyogo using vintage machines, high quality materials and elements that appeal to vintage enthusiasts and contemporary menswear fans alike. This strict hands-on approach to the design process that conveys the warm, human touch that can be seen on every orSlow garment. For S/S 14, Nakatsu continues to find inspiration from the 20th century and his Japanese heritage in particular. The collection featured an array of indigo dyed fabrics and patterns, inspired by the mid 1800s and early 1900s. These beautiful fabrics found their way onto traditional shapes like kimonos, noragis, chore coats as well as more contemporary shirting styles.
To read more on the brand head over to the Beams website where you can read a full interview with the designer and take a look inside the atelier.