Aug 14, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Kickstarter label Maple Jeans is helping to reignite the British made clothing industry with high-end selvedge jeans, delivered to you at half the price of retail.
Kickstarter campaigns have become a revolutionary movement in the denim arena helping to launch small start-ups through the crowd-funding model. While the topic is heavily debated in the denim community, the platform has given birth to some truly creative brands, todays example being Maple Motorcycle Jeans out of the UK. The label was launched by motorbike enthusiast Dave Fairbairn three years ago with his concept of kevlar lined motorcycle jeans, but its wasn’t until last month when Fairbairn realised the project online after he smashed its target of £30,000 in just 2 days. Fairburn has even secured Hollywood A-lister Keanu Reeves as its unofficial ambassador.
Many readers will be more than familiar with the generic sales pitches in Kickstarter videos such as “cutting out the middleman”, but Maple Jeans is offering more than just cheaper prices. The brand is looking to bring jobs back to the UK and has teamed up with manufacturing partner Blackburn to produce the domestically produced jeans. While the brand still has its durable motorcycle jeans at the core of the business, Fairbairn has sensibly broadened his scope to offer affordable selvedge jeans alongside the Kevlar-lined denims. Prices range from £98 (non-kevlar) to £178. Read about the project in full here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.