Introducing: Kurt’s Amsterdam

With sustainability and true craftsmanship at the core of the brand, small batch label Kurt’s Amsterdam believes that we should follow our heart again when making clothing.

While we were over in Amsterdam for the 2015 Denim Days edition we came across local dutch brand, Kurt’s Amsterdam at the Blueprint show. Showcased in The Denim Market amongst some of the Netherlands other small producers, label founder Sebastian Gerritsen was on hand to take us through his debut collection of beautiful indigo goods. Launched a few years back with just handwoven scarves, Sebastian has since gone on to expand the range with classic workwear jackets also handmade, handwoven and dyed with natural indigo and this month he has launched a Kickstarter campaign to promote his new t-shirt range produced from hemp and natural indigo.

Conscious about the quickly disappearing art of natural dyeing and handlooming, Sebastian set about keeping these wonderful traditions alive and bringing their art to a global audience. Like Amsterdam neighbours Indigo People, Kurt’s is tapping local artisan weavers in South-East Asia for unique and sustainable handcrafted fabrics that are produced using these sustainable techniques and crafts. A selection of stunning open weave fabrics are used for the scarves and chore coat, while the t-shirts are printed with traditional techniques of silk screening or dyed in indigo by local craftsman. The result is a product that has the quality and durability of the old days, with the look and feel of today.

If you’d like to read more on the brand and pledge a donation then head over to Kurt’s Kickstarter page.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.