Nov 16, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
A true advocate of locally handcrafted goods, Maura Grace Ambrose of Folk Fibers is looking to traditional crafts and folklores of natural dying and quilting to give these forgotten arts a renewed appreciation for today.
Throughout America today, many young creatives are opposing mass manufacturing and outsourcing and opting to embrace their local heritage and craftsman. One of these advocates is native Texan artisan Maura Grace Ambrose, of Folk Fibers. Known for her beautiful handcrafted quilts and naturally dyed fabrics, Maura has been preaching the folklores of these crafts through her small start-up in Austin.
Her selection of stunning home wear goods are steeped in all-natural “substantive” dyes, which are derived from the indigo, cochineal, walnut hulls, and onion skins that Maura grows organically and harvests in Austin. From shibori pillow cases to sashiko patched quilts her products are all crafted through Maura’s wholehearted devotion and passion to these ancient arts. Her dedication has earned her collaborations with denim giants Levi’s, with whom she joined forces on for a small selection of heirloom western shirts. Last year Maura also teamed up with Aaron De La Cruz for the Denim Canvas Project for Hypebeast.
You can see Folk Fibers products through the webstore, but meanwhile take a few minutes to enjoy this short video on Maura and her business.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.