Introducing: Flying Horse Jeans
By Samuel Trotman

Flying Horse, a lifestyle jeanswear brand specializing in unique indigo dyeing, opens on London’s Carnaby St.

Aug 12, 2013
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Earlier this year, London’s Carnaby Street took on a new addition to their growing denim portfolio, Flying Horse, a lifestyle jeanswear brand specializing in unique indigo dyeing.

While the UK is not seen as the epicenter of denim design, England and surrounding countries have given birth to some of the most progressive brands in Europe. Labels like Huit, Dawson Denim and Tender are some of the core names supporting and helping to rebuild England’s domestic manufacturing. One of the brands to emerge on the map is Flying Horse, brain child of friends and co-founders David Rix and Sanjay Madan.

Founded in 2010, with the spirit of South East Asia and a lust for adventure at its core, the label has established itself with its unique indigo dyeing methods and specialist construction techniques. David’s extensive knowledge of design from working with Ralph Lauren and VF Europe, coupled with Sanjay’s 30 years of experience in jeans manufacturing, has given the brand the right foot to break into the currently over-saturated denim market.

The video above highlights the brand’s meticulous care and attention to detail, with a behind-the-scenes look into the manufacturing process at Sanjay’s factory. Each process is considered thoroughly, from the initial purity of the cotton and rope dyeing processes to achieve maximum depth of purity in the indigo, through to the signature yellow selvedge or the hand-finished touches. Other notable features include laser branding on the waistband, embossed hardware and rear leather patch with scripted FH logo.

Located on Newburgh St., just a stones throw from Carnaby St., the Flying Horse flagship ties in the founders’ inspirations of South East Asia, using reclaimed beams to create the reflection of the brand’s spirit in the store. The interior incorporates white oiled reclaimed Fleet Street pine boards on the floors with sun bleach effect wood cladding to provide a natural backdrop for the jeanswear with suitcases and tropical plants adding to the traveler theme.

Visit Flying Horse’s website to find out more behind the brand or take a trip to their store at:

8 Newburgh Street,
Newburgh Quarter
London
W1F 7RJ

 


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