Introducing: Facing West

Drawing inspiration from the repairs of American miners and Japanese farmers alike, Lizzie Kroeze is giving these forgotten crafts a renewed appreciation for today.

In the run up to Amsterdam’s Denim Days next month (May 7-10) we shine a light on some of the city’s new indigo stars. Today we highlight native artisan and her newly launched label Facing West. Drawing on heritage crafts ranging from natural dying methods to stitching techniques from all over the world, Lizzie has created a small yet beautiful collection of indigo and denim goods all handcrafted in Europe’s denim capital.

Inspired by workwear and the techniques traditionally used to repair them, Lizzie has applied these methods in a renewed way, updating vintage shirts and jackets with a reusable appeal, just as these laborers intended with their repairs. Throughout the pages of her website you will find traditional crafts and folklores like sashiko and boro textures inspired by Japanese farmers or naive patchworks used by American miners as well as natural indigo dyed quilts.

A true advocate of handcrafted goods, Lizzie states, “There is something so precious, so beautiful in things handmade because you can see the time; the effort; the human touch that went into their creation. With the quilts and clothes I make for Facing West I try to capture that human touch and the beautiful imperfections that can result only from the human hand.

Championing Amsterdam’s indigo flag, Lizzie has teamed up with a number of local artisans in the city, including Atelier de l’Armée for a collection of sashiko bags as well as providing in store repairs and workshops for Blue Print Amsterdam. If you are attending Denim Days in Amsterdam next month you can catch Facing West at de Bijenkorf  department store on Dam Square, where Lizzie will be curating two spaces, one in the men’s department and one on the women’s department – using pieces by Facing West and other vintage indigo treasures (May 5-11).

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Introducing: Facing West

Add a comment...
Please enter a valid comment
Please enter a valid name
Please enter a valid name
Please enter a valid email address
Please enter a valid email address
Please enter a valid website
Please enter a valid website

minecraft games
Sep 10th, 2015

Way cool! Some very valid points! I appreciate you penning this write-up
plus the rest of the website is really good.

quest bars
Aug 27th, 2015

Spot on with this write-up, I actually feel this website
needs much more attention. I’ll probably be back again to see more, thanks
for the info!

Each kid would like to have a tricycle
Aug 25th, 2015

Ahaa, its pleasant conversation concerning this piece of writing here at
this webpage, I have read all that, so now me also commenting at this place.

quest bars
Aug 21st, 2015

Right here is the right webpage for anyone who would like to understand this topic.
You understand so much its almost hard to argue with you (not that I personally will need to…HaHa).
You definitely put a brand new spin on a topic which has been discussed for ages.
Great stuff, just wonderful!

quest bars
Aug 17th, 2015

This post is invaluable. Where can I find out more?

best kids Bikes
Aug 04th, 2015

I have read so many articles or reviews about the blogger lovers except this post is really a pleasant piece
of writing, keep it up.

specialized kids bikes
Aug 01st, 2015

You can definitely see your enthusiasm within the article you
write. The arena hopes for even more passionate writers such as you who aren’t afraid to mention how
they believe. All the time go after your heart.

tricycles for kids
Jul 27th, 2015

Hello mates, its great post regarding cultureand fully explained, keep it up all the time.

moving to hawaii
Sep 04th, 2014

I read this paragraph fully concerning the difference of most recent and
preceding technologies, it’s amazing article.

radio flyer tricycles for kids
Aug 19th, 2014

Marvelous, what a webpage it is! This blog provides helpful information to us, keep it up.

ronnie cheng
Apr 24th, 2014

really nice work we made denim also