Feb 21, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Dec 09, 2013
We are always on the look out to discover new denim e-tailers, online communities, and websites. We came across No Kipple over on Denimhunters.com the other week and found the interview and their philosophy really fascinating.
Gavin and Jonathan’s story immediately jumped out at us: their geeky and enthusiastic denim ethos and love for high quality and low volume products were an inspiration. Their knowledge of hard-to-find and rare brands sets them apart from even the more purist denim e-tailers on the web right now.
The pair met through their love of indigo and shared a drive to work with brands that do not retail outside of their domestic markets. They also wanted to offer unique collaborations and products they believe will excite people, change perceptions or misconceptions and highlight brands that have insufficient attention.
Gavin and Jonathan have both carefully chosen brands and products that are high quality and made by people who care about the materials and construction. They have never intended on selling high volume and low quality products and they want to retain the focus on the artisanal qualities of the products they offer- we think this is pretty cool!
Gavin’s love for Japanese street wear has led them to stock quite a few niche Japanese brands that are new to us and maybe also to you: No Kipple have been working with Trophy Clothing (a denim heavy brand), Jelado and Tush Leathers all Japanese based labels that they have built great relationships with. They are also working with brands from Indonesia- Elhaus and Sagara Shoes. The way the pair talk about the brands with such passion and enthusiasm shows their true knowledge and affection for these super-niche companies:
“[We find] Beautiful things made by good people that have insufficient attention in the wider niche brand market”
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.