Introducing bullet journaling- the Insta-friendly way to plan

bullet journal

We seem more addicted to our smartphones than ever before.

But, alongside our growing need to be continually ‘connected’ and active on social media, it seems we’re now also looking for alternative ways of spending ‘me time’ without the use of digital tools. It’s something we’ve explored in detail in our Digitally Disconnecting report.

Another way of doing this is through bullet journalling (Bujo). Ever heard of it? With 1,599,261 hashtags on Instagram, the cult organisation system of bullet journaling is an ever-growing trend that only requires a notebook, a pen and some of your precious time. The art of bujo is a simple method of journaling and note-taking that uses bullet points as the core structure — it’s a combination of a planner, diary and to-do list. Aside from being a great way of staying organised and productive, it allows people to personalise their diary to their unique lifestyle and needs — with plenty of creative doodles, of course!

Subscribers can access our report Instagrams That Inspire- Creative Journals for the full run-down – but here are three accounts to follow that are nailing the bullet journal trend.


Tiny Cloud: @tinycl0ud


This Singapore-based account showcases extra colourful, loosely structured and highly detailed bullet journals. The diaries are carefully curated, surrounded by vibrant fresh flowers and colour-coordinated items. The densely styled shots perfectly complement the journals — adding a storytelling appeal.

Haley Bullet Journal: @journauti


With over 22,000 followers, Haley’s account is full of clever and creative planning ideas — with mindful floral illustrations blooming all over the place. She maintains a minimal style, focusing on the content of her diaries — highlighting her favourite moments, upcoming plans, doodles and a calendar, too. I love the feel good vibe across her account, and her way of being more positive and on top of things.


Sharon Tan: @ronnycakes



Last but not least, here’s Sharon Tan’s account — also known as Ronny Cakes. She’s a Kuala Lumpur-based calligrapher and lettering artist, and also an art journaling aficionado. With almost 50,000 followers, her colourful Instagram shows her daily journal-making process, with quirky illustrations, notes and hand-lettering. Her diaries serve as travel logs — collaging receipts and other keepsakes throughout her journeys.

Fancy taking on bullet journaling now? It’s not too late to get started! To see all of the Bullet Journal Instagram accounts inspiring us, WGSN Lifestyle & Interiors subscribers can see our full coverage right here.


For more from the WGSN Lifestyle & Interiors team, head here.

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