Jul 20, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Hillary Justin is taking the idea of upcycling to a new level with her made-to-order, hand embroidered vintage denim goods.
The denim team is still out on the West Coats soaking up the denim scene in LA so today we’re highlighting one of the new brands we discovered at Rin Tanaka’s Inspiration show. Hailing from LA, Bliss And Mischief are gaining traction in the market with their beautiful embroidered jeans. Taking inspiration from vintage Hollywood western wear, somewhere between Gene Autrey-era shirts and Seventies Gram Parsons, founder Hillary Justin is rejuventing vintage levi’s and military deadstock with vibrant chain stitch embroideries.
Like neighbouring Chain Gang, these labour intensive embroideries don’t come off the rack. Hilary uses a group of North Hollywood craftspeople who inherited the skill of floral chain stitching back in its 70s heyday sending in vintage fits for them to work there magic. And while Hillary has plenty of gorgeous vintage jeans in stock, she also takes custom orders where customers can either send in their personal fits too.
Her first collection “The Face of The Desert” features an array of desert motifs like blooming florals, cactuses or navajo patterns on stonewashed denims and fatigue greens. The range is rounded out with a selection of one-of-a-kind vintage indigo goods like Japanese kimonos, African shawls and rustic scarves. Head over to the webstore to check it out now.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.