Introducing: 6397
By Samuel Trotman

Legendary SoHo showroom, The News launches a new in-house denim collection 6397.

Aug 01, 2013
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Legendary SoHo showroom, The News launches a new in-house denim collection 6397, built around essential wardrobe pieces for the young and the young at heart.

Stella Ishii has gained much recognition throughout the fashion industry with a slew of successful launches of young labels through her New York-based showroom, The News. Stella’s (as she’s known in the industry) roster of clients includes labels like Alexander Wang, 3.1 Phillip Lim and The Row among other prestigious names that have gone on to crack international markets. Last September, Stella announced the launch of the new denim collection 6397 designed in house by ineffably cool girls who work at The News. The jeans have quickly become the favorite of editors and style icons such as Patti Smith and Lauren Hutton due to their ageless and timeless aesthetic.

While Stella doesn’t see herself as a designer, she has perfected her own menswear-inspired signature style, purchasing Levi’s or A.P.C. pants big enough to fall of her hips, then having them altered to a trim silhouette. This loose boyfriend style, that has been picked up by women the globe over, forms the core signature style of the collection, combined with the best Japanese and Italian denim to create the perfect, relaxed style. The jeans are domestically manufactured in Los Angeles with four to five styles of jeans (ranging from $245 to $325) as well as separates like shorts, jackets and shirts. Forty to fifty percent of the collection is made up of denim with the other half built around coordinating nuances like muscle tees, baseball tees, slouchy cardigans and sweaters – boyish items that complement the denim.

Like what you see? Then head over to the official 6397 website to find out your local stock list.


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